Careem NOW expands into Mecca

Careem NOW’s journey of simplifying lives through delivery services has made its way to Mecca. After successful expansions in Jeddah and Riyadh, Careem NOW will be able to deliver to the 1.5 million people who live in Mecca.

As of today, over 100 restaurants and outlets are available to order from within the city, including Al Baik, McDonalds, Maestro Pizza, Pizza Hut and Baskin Robbins among others. More outlets are being added every week.

To make the experience super easy, Careem Customers can simply log in to the Careem NOW app with their existing Careem account.  Careem NOW also has a smart reorder feature that enables you to repeat previous orders with a tap and follow the arrival of your orders in real time.

Adeeb Warsi, Managing Director of Careem NOW, said, “The people of Mecca are now able to enjoy the same Careem NOW service that’s already available in Jeddah and Riyadh. Only 15 percent of the food delivery market in our region currently operates via an app, but Careem NOW is changing that and enabling people in Mecca to order from a wide range of restaurants easily, and with rapid door-to-door delivery.”

He added, “The idea of having to call up a restaurant and read out a list of items, and hope it’s all written down correctly, are increasingly over – ordering by app is how the industry is moving. The younger generations are driving digital ordering – which in the US is growing three times faster than dine-in traffic – and it’s now increasingly available in the Middle East.”

The food-delivery market in Careem NOW’s target countries is predicted to grow to around $25 billion by 2022. Careem already has over 33 million customers on the platform and an existing delivery system via the Careem app, so the service will be able to scale quickly to match potential demand.

Careem NOW’s app connects users with nearby restaurants and offers curated collections, smooth reordering, rich-search options, sorting and tagging based on cuisine or dietary requirements, recommended dishes, real-time tracking of orders and an easy-to-contact Customer Care team.

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