Connecting UAE bridges the modern and the traditional

Careem is bridging the past and the present, the modern and the traditional with Connecting UAE.

It’s no secret that the UAE has gone through rapid change. After all, it is one of the fastest growing economies in the world. This is awesome but it’s also important to remember where we came from.

Careem was born in the UAE and we are part of its story of innovation and change. Every year, we connect millions of people and our Customers come from all walks of life. Now, we’re bringing these people together.

With four distinct episodes, Connecting UAE will feature incredible talent from two different generations in the music, fashion, racing and food industries.

Take a sneak peak here:

By bridging Emirati heritage with UAE’s modern culture, we can learn from the past and start exploring new, exciting possibilities. To find out what happens when a race car driver and a horse racer meet, keep an eye on our Instagram and Facebook pages.


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