Behind the campaign with Careem Pay
Vroooosh. Ding. Ping, ping, ping. Ding.
Careem Pay shines a spotlight on international money transfers from the UAE with a new campaign covering 30+ countries to send to.
If you’ve heard the words “vroooosh” and “ping” floating around the internet lately, it’s not just you. It’s us.
Careem Pay just launched a new campaign to spotlight what really matters when you’re sending money abroad – speed and value. With Careem Pay, you can send money to the UK, Europe, India, Pakistan, Egypt, Jordan, Lebanon, the Philippines, and more countries in just a few taps.
But this isn’t your typical finance ad.
Instead of buttoned-up suits and corporate speak, we went with flying phone booths, billboards that rain money, and skater snails.
At the heart of this campaign are two original hero films that ditch the clichés and tell a story, the Careem way.
The films
The first, Vroooosh. Ding., is all about speed. It’s a high-energy visual rush that captures the journey of a money transfer moving from the UAE to the UK and Europe in under 60 minutes. We race through time zones, blur past borders, and dive into a world that doesn’t stand still. After all, when money moves this fast, it shouldn’t look boring.
The second, Ping, ping, ping. Ding., is all about getting more. With better rates on Careem Pay, you stretch your dirhams further every time you send. This film takes you through a series of playful, surreal moments that grow, build, and multiply — just like the impact of your transfer. Because with Careem Pay’s rates, your money does more when you send to India, Pakistan, Egypt, Jordan, or Lebanon, at a 50% lower cost than banks.
Why sound-led storytelling?
We wanted the feeling of sending money abroad to stick with you. So we created two sound identities:
“Vroooosh. Ding.” for speed: a sonic cue that your transfer has flown and landed fast.
“Ping. Ping. Ping. Ding.” for value: the satisfying sound of getting more for your money.
The result? You’ll remember Careem Pay, in every way.
Why Careem Pay?
With over AED 4.5 trillion sent out of the UAE every year, remittances are a massive part of life in the country. They fund school fees, medical bills, weddings, emergencies, and the everyday love that keeps families close – even when they’re far apart.
But sending money shouldn’t be slow, complicated, or expensive. So we built something better.
Careem Pay now supports money transfers to 30+ countries, including the UK, Europe, India, Pakistan, Egypt, Jordan, Lebanon, Philippines, and more, designed around what our customers actually care about – speed, value, and ease.
✅ Transfers received in under 60 minutes to countries like the UK and Europe
✅ 50% cheaper than banks
✅ Better rates with zero additional fees
✅ Transfers directly to any valid bank account*
✅ Easy-to-use experience in the Careem app
✅ Exclusive savings & better rates for Careem Plus members
💸Even better with Careem Plus
Careem Plus members can enjoy even lower fees and better rates, plus discounts across rides, food, groceries, and home services.
🚀 Ready to vroooosh and ping your way abroad?
Here’s how to send:
1. Open the Careem app
2. Tap on ‘Send Abroad’
3. Select your destination country
4. Enter the amount and recipient’s details
5. Review and confirm
From speed to value, Careem Pay is redefining what sending money can feel like. So whether you’re sending love home or helping out with bills, do it the smart way – with a tap, a ping and a vroooosh.
*Purpl wallets in Lebanon
